Thomas Trüb is a man of many talents: he knows an opportunity when he sees one, he isn’t afraid to take risks, and he’s got Ringier’s back.
In the media business, he was (and still is) a visionary, ahead of his time. Forty years ago, he already saw football as the driving force behind the TV business, sniffed out opportunities for business publications in Eastern Europe and Asia like a truffle dog. While I was producing a tame cooking show for the conservative Swiss among us, he was launching Betty’s Kitchen (with Betty Bossi) on Chinese television. Only once did he fish in troubled waters, and his idea of a roll-up screen was unsuccessful.
